Marketing Catalyst Overview
Session 1 – Strategy Foundation: Identify your Ideal Target Market
Setting your marketing goals as well as finding and focusing on a market that values what you have to offer are essential first marketing steps.
In this session we introduce the concept of “Strategy Before Tactics”. We’ll start by asking you to analyze and benchmark your current client base with an eye on identifying your “Ideal Client”. Once you discover your ideal target market or markets, you must define them in a way that is very easy to understand.
Session 2 – Strategy Commitment: Master the Art of Differentiation
One of the most important marketing strategies you must master is the art of differentiation. In this session we’ll focus on the discovery and communication of a core point of differentiation that informs and drives every tactical aspect of your marketing.
We will then wrap things up on focusing on defining, molding and communicating your culture in ways that support a positive brand experience in order to create a very powerful source of business.
Session 3 – The Marketing Hourglass: How to Create a Total Customer Experience
The central element of the Duct Tape Marketing System is something we call The Marketing Hourglass. The hourglass shape emphasizes the importance of creating a total customer experience as opposed to simply going out and generating leads. The steps in the Hourglass – know, like, trust, try, buy, repeat and refer will be linked to specific actions or processes in your business designed to move prospects and clients logically down the path of the Hourglass.
Session 4 – Content Building Plan: Produce Content that Builds Trust, Educates and Gets You Found
Marketing today is more about being found and less about going out and hunting. In today’s online, socially enabled world the currency of being found is content. Clients expect to find lots of information when they search and in this session we’ll help you create your plan for consistently producing the kind of content that builds trust, educations and gets you found.
Session 5 – Total Web Presence: Tools and Tactics to Take Full Advantage of the Online Buy and Social Media Participant
It’s no longer enough to consider your Website enough as an online marketing tool. It’s got to stand up and practically beg people to interact with it. In this session we will discuss the various tools and tactics needed to take full advantage of the online buyer and social media participant.
Session 6 – Winning Search and Local Online: Dominate the Local Search Game
Local prospects and customers use the Web to find local businesses – everything from legal services to shoes. Positioning your business to be found by those local buyers can be the difference between surviving and thriving.
In this session we’ll show you how to dominate in the local search game by following a well thought out 5-step process. Plus we will discuss the three most important things to SEO, provide you with an SEO toolbox to help you get ahead in the search game.
Session 7 – Lead Generation: Advertising – Integrate Your Advertising with Content Strategy for the Greatest Return on Investment
Advertising is one of the legs of the “Lead Generation Trio” and while it is potentially one of the more expensive items in the marketing budge it still plays key role in our system. In this session you’ll learn how to integrate your advertising spend with your content strategy to get the greatest return on investment.
Session 8 – Lead Generation 2: Public Relations & Referrals – Drive Lead Generation Efforts to Consistent and Predictable Results
In this second session on lead generation we will dive into specific plans for the other two legs of the Lead Generation Trio – Public Relations and Referrals. These two powerhouses, when used in conjunction with advertising and content, can drive your lead generation efforts to consistent and predictable results – the kind the make marketing look easy.
Session 9 – Lead Conversion and Selling: Steps for Turning an Educated Prospect into a Paying Customer
Many small business owners dislike the idea of selling. The good news is that when you install and operate the Duct Tape Marketing System, you’ll find that your prospects will be sold in some cases before your first meeting. In this session we’ll show you the steps involved in turning an educated prospect into a paying customer.
Lesson 10 – Putting it All Together and Keeping Score: Create a Marketing Calendar to Map Out Your Plan of Attack
Marketing momentum requires consistent work over the long term and is best managed by creating an action plan and marketing calendar. By creating monthly projects and themes supported by weekly action steps and appointments you will heighten the focus on marketing and the building of your marketing system in full production.
Program Delivery Options
The Marketing Catalyst is offered in three program options to best meet your needs and budget:
Our group coaching option is ideal for solo-preneurs, micro-businesses and business owners who need a marketing system to grow their business, but are on a limited budget. With our group coaching option, you will set up your own marketing system under the guidance of your Authorized Duct Tape Marketing Consultant. We are limiting the group to 10 people. The program includes:
- Access to the Marketing Catalyst online portal
- (10) 90-minute coaching sessions with your Authorized Duct Tape Marketing Consultant
- The Group coaching program is suitable for smaller businesses or solo entrepreneurs that want the benefits of working with a coach, but can’t afford one-on-one coaching
- The sessions are a combination of in person (depending on where you are located) and online meetings using virtual meeting tools. Start dates are quarterly.
- Unlimited email support for six months
The cost is $1,997 for one payment
If you’d like to make payments, our regular pricing is 3 Monthly Payments of $732 (for a total of $2197)
6 Monthly Payments of $ 399.50 (for a total of $ 2397)