Archive for Duct Tape Marketing

Noreen Trudel named Certified Duct Tape Marketing Consultant

WOBURN and IPSWICH, MA, ISSUED March 4, 2013…Noreen (Mitrano) Trudel, founder and President of Trudel Marketing Group (www.trudelmarketing.com),a strategic marketing consulting and coaching firm located in Ipswich, MA, has qualified to be a Certified Duct Tape Marketing Consultant.

The certification follows a rigorous training program from Duct Tape Marketing, a unique turnkey small business marketing system created by award-winning small business marketing expert and author, John Jantsch. Trudel joined the network as an authorized consultant in 2013. The Certified level of achievement places her among the top-performing consultants in the network of Duct Tape Marketing Consultants worldwide.

Trudel’s company partners with Duct Tape Marketing to deliver proven small business marketing systems, designed to provide a simple, affordable and effective framework upon which to create marketing strategies, plans and tactics.

Prior to launching Trudel Marketing Group, Trudel spent 25 years in the technology and document  management business. She is the former President and CEO of the Woburn-based Laserstar, a company she founded in her parents’ garage in 1988 and grew to a multi-million dollar venture which she sold in 2006. During her tenure at Laserstar, her company was twice named to the Boston Business Journal’s  Book of Lists in the category “Largest Recycling Businesses.” Following the sale of her business to a larger regional provider, she served as a Document Solutions Manager for Flo-Tech from 2006 to 2011, and then as an Account Executive for Corporate Technologies in Burlington, until she launched her marketing business.

Trudel says that her focus is helping small businesses create marketing strategies. “Having owned several businesses and having worked in several others, I learned a great deal about marketing. What I have found is that people are too often consumed with the day-to-day operations of a business and have no clear strategy on differentiators, how to go to market, how to find most effective and profitable ways to market and how to test.” She continued, “This can sometimes lead to what we call ‘the marketing tactic of the week.’ That may be a direct mail piece, an advertisement or some other outreach. And if it doesn’t work, the business owner feels he/she has spent a lot of money without a tangible result. We use specific methodology to take the client through the process of finding and creating a marketing strategy and executing on it.”

Many of the Trudel Marketing Group’s clients come from the services and trades industry, but she said that virtually every business can be helped with a clear marketing strategy.

She recalled, “Following the sale of my business, many other small business owners started asking me to help them with their marketing and sales.  I found that I really enjoyed it and my clients were telling me that they appreciated the practical “been there and done that” no nonsense approach to the marketing “tactics” that I shared. The Duct Tape Marketing program is a great one.” She continued, “What I love about this system is that we start by working on strategy first, so you don’t waste another penny on tactics that don’t bring you a return on your investment. And the great thing is, clients learn the 7 steps they’ll use over and over again in their business; because it’s important to remember that marketing never stops and this program will continue to help them for years to come.”

About Duct Tape Marketing

Duct Tape Marketing is a unique turnkey small business marketing system created by award-winning small business marketing expert and author, John Jantsch. Visit the Duct Tape Marketing Blog, a Forbes favorite for small business, at http://www.ducttapemarketing.com.

About Trudel Marketing Group

Trudel Marketing Group is a strategic marketing consulting and coaching firm located in Ipswich,

MA, which partners with Duct Tape Marketing to deliver proven small business marketing systems. The company recognizes that many small and medium sized businesses need professional marketing support but may not need or be able to afford the full-time services of an in-house marketing team.

Trudel Marketing Group is not a marketing agency, graphic design firm or web design firm but instead works with the business owner as a coach/consultant. To learn more about Trudel Marketing Group and the Duct Tape Marketing program, or to request a complimentary marketing audit, contact Noreen Trudel at 617-794-9205617-794-9205, or visit www.trudelmarketing.com.