The Duct Tape Marketing Story

Innovation that changes a business is an essential element of brands that gain any measure of success. Innovation that changes an entire industry is the stuff that legends are built upon.

The Duct Tape Marketing system and point of view is built on the audacious idea of changing the way small business view, purchase and implement marketing services. Duct Tape Marketing is a game-changing approach.

Marketing as a system

How did Duct Tape Marketing change the game? It is one of the first brands that consistently brought forth the idea of marketing as a step-by-step system; one that could produce predictable and consistent results. Turning marketing from a consulting business to a simple process is a hallmark of Duct Tape Marketing.

The company you keep

Microsoft, HP, Dell, American Express, Blackberry, Verizon and Intuit are just some of the brands that choose Duct Tape Marketing as a trusted small business alliance.

The Duct Tape Marketing network

One of the biggest assets of Duct Tape Marketing is the network of professionals that makes up the coaching network. It allows small businesses to affordably reach an experienced, independent Duct Tape Marketing professional to help them achieve their marketing goals.

The Duct Tape Marketing coach network brings inspiration, education and hundreds of years of marketing experience in every industry imaginable.

The Duct Tape Marketing point of view

  • Develop strategy before tactics
  • Embrace the Marketing Hourglass
  • Adopt a publishing model
  • Create a total web presence
  • Orchestrate a lead generation trio
  • Drive a lead conversion system
  • Live by the marketing calendar

Been There, Done That?

Duct Tape Marketing fixes marketing headaches

A Marketing Program for Busy Entrepreneurs

Are you a seasoned business owner providing a B2B or professional service? Are you working too hard on non-revenue generating areas of your business – or on areas you’re just not passionate about? You’ve survived sales and marketing, but now you’re ready for a refined marketing strategy so you can throw away the mistakes of the past.

You’re a good learner who has implemented marketing tactics before (possibly successful, possibly not), and who understands the value of doing things right. You are a doer, and you’ve been in business long enough to deserve to work with only the customers you really want (you know the type – they’re enjoyable, profitable and they refer your business).

And since fixing these issues yesterday would have been your first choice, time is extremely valuable and in short supply. You don’t need just one snazzy marketing campaign or product, you need a whole system; a system that can be implemented timely and consistently by you or whoever you decide to delegate the marketing to (like a marketing assistant … hmm).

If this sounds like you, then I understand where you’re coming from.

I can guarantee an end to your marketing headaches.

Think about it. What if:

… your confidence soared in brand recognition?

… your marketing materials were brilliantly consistent and clear?

… your prospects qualified themselves?

… your most enjoyable and profitable customers flocked to your business?

… your marketing initiatives happened on time every single month?

… someone other than you could run the marketing show?

It is possible to recoup your time and energy to enjoy your business again.

Duct Tape Marketing offers the right fix

Duct Tape Marketing is a system that takes you through a series of meetings to install a marketing system for your business.

The Duct Tape Marketing system and point of view was built on the audacious idea of changing the way small business views and implements marketing.

Duct Tape Marketing is a game-changing approach that brings forth the idea of marketing as a step-by-step system that produces predictable and consistent results.

The Duct Tape Marketing Point of View:

  • Develop strategy before tactics
  • Embrace the Marketing Hourglass
  • Adopt a publishing model
  • Create a total web presence
  • Orchestrate a lead generation trio
  • Drive a lead conversion system
  • Live by the marketing calendar

Duct Tape Marketing is considered to be the world’s most practical small business marketing system.

The Duct Tape Marketing was founded by small business expert John Jantsch, who is the best-selling author of three flagship small business marketing books, Duct Tape Marketing, the Referral Engine and The Commitment Engine.

He has been featured in publications such as Forbes, CNN Money, Entrepreneur Magazine, Inc. Magazine, The Wall Street Journal, The New York Times and many others.

The Duct Tape Marketing blog has been highlighted by Forbes magazine as a “Forbes Favorite”, and as a great small business resource by Harvard Business School.

Why Duct Tape Marketing Works 
I chose to offer Duct Tape Marketing as my framework because it matches the way I feel about and approach marketing. 
Duct Tape Marketing also better prepares my clients for the design stages of their projects. Rather than guess or go with gut instinct on marketing tactics, Duct Tape Marketing encourages strategic and thoughtful solutions tied to specific business goals. 
If you’re like most business owners, you just need to sustainably attract the right kind of business to exceed your financial requirements and keep your passion alive.

As the name implies, Duct Tape Marketing is a quick, yet adaptable and durable, fix.